Web and social advice that ships with the work.
Every article here comes from the team doing the actual builds and managing the actual accounts. Specific, current, and updated on a consistent schedule.
Five things that kill a website after launch.
Most site failures happen in the 90 days after launch — not at build time. We tracked 40 projects and found the same five culprits every time. Here's what to watch.
Published by the Velox build team — drawn from 40 completed projects across B2B and B2C clients.
Straight from the work.
Why weekly content reviews beat monthly reports.
How we scope a website build in one call.
What a 4.9 rating actually takes to maintain.
Monthly reporting tells you what already failed. Weekly reviews let you fix it before the budget's gone. Here's the cadence we run for every managed account.
Most scoping drags for weeks. We use a fixed question set that surfaces the real requirements in under an hour — and produces a written brief the same day.
It's not about asking for reviews. It's about answering fast, fixing issues before they escalate, and staying on the account past go-live.
The three content types that consistently get shared.
Page speed: the metric clients forget to ask about.
When to rebuild vs. when to fix what's there.
After managing dozens of accounts across industries, the same three formats surface again and again in share data. We stopped guessing and started scheduling them first.
Clients often come in expecting a full rebuild. Half the time they need a focused fix instead. Here's the decision framework we walk every new client through.
A site can look great at handoff and score 42 on Lighthouse. We show you what to check before you sign off — and what to demand from your developer.
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Web Development · Social Media Management · Client Results · Strategy · Analytics · Post-Launch
New articles publish every two weeks. The archive covers web builds, social strategy, and the day-to-day of keeping client accounts performing.